Design. Now, there is a fine word for you. A grand word, both noun and verb carrying great meaning and import. It is like the word drink, also a noun and verb and equally grand. Words such as drink and design are heavily contextual and it depends on the who, what, when, where, why, and how to really understand how to interpret the word. Drinking and designing are also things that we typically do not consciously think about doing in our every day existence.
Designing is essentially the arrangement of things (which can be quite varied) to create a pattern of things (which can also be quite varied) that will accomplish something (also varied). Almost everything we do has a design; good or bad. There are patterns (which are designed) for how we plan a vacation, write an email, start a conversation, prepare for a lecture, etc. Anything that has a decision, has something that could have been or should have been consciously designed.
Basically, designing is just thinking it through and putting things into the best arrangement, sequence, composition.